The Morton Salt girl is by far my favorite branding image/logo of all time. Think about the other girls used for branding... Wendy from Wendy's, Birdie a friend of Ronald McDonald, Mrs. Butterworth, Bertoli's "Muse," Aunt Jamima, Starbuck's Siren, Chiquita Banana.. all of them represent some stereotypical female trait. Whether it's grandmotherly with potentially racist undertones, over-sexualized, mythical or oblivious, it is hard to find cool girl in the world of famous logos. The Morton Salt girl is on a mission and prepared for whatever weather comes her way. She isn't relying on Morton, for all we know it's her last name and she using old-school marketing techniques to make her product known.
The Morton Salt girl is by far my favorite branding image/logo of all time. Think about the other girls used for branding... Wendy from Wendy's, Birdie a friend of Ronald McDonald, Mrs. Butterworth, Bertoli's "Muse," Aunt Jamima, Starbuck's Siren, Chiquita Banana.. all of them represent some stereotypical female trait. Whether it's grandmotherly with potentially racist undertones, over-sexualized, mythical or oblivious, it is hard to find cool girl in the world of famous logos. The Morton Salt girl is on a mission and prepared for whatever weather comes her way. She isn't relying on Morton, for all we know it's her last name and she using old-school marketing techniques to make her product known.
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